Research & Trends Committee: Fall Recruiting Trends Survey

This survey is administered each year in late December/January, with a close date of early February. The survey asks school members to compare current and future recruiting trends with the same time period the previous year. The process to manage the survey is as follows. The work is typically done by a subcommittee, unless the overall committee is small and can't be broken up into subcommittees. 

• The committee and Executive Director review the previous year’s survey and make notes regarding any changes or edits. The CSEA Standards are consulted as needed, to ensure consistency (for example, with industry or function names). This process is best conducted by a small subgroup of committee members for expediency.
• The CSEA Data Analyst creates a draft survey for the committee to review. 
• The committee reviews the draft survey and makes recommendations for additional edits if necessary. 
• The Executive Director approves the final survey and distributes it to the membership. 
• The Executive Director and committee members send additional communications to the membership to encourage participation.
• Once the survey is closed, the results are compiled by the Data Analyst. The committee reviews the results and provides insight into the full report and Executive Summary, which are prepared by staff.
• The Executive Director prepares one or more media releases regarding the survey findings and distributes to the media, as well as to the membership via email and on social media. Full results are only sent to those who complete the survey. An abridged version is shared with all members and the public. 
• Committee members are encouraged to share the marketing pieces through social media, as well as to write blogs regarding anecdotal information that they are seeing within their own organizations. 
• If possible and deemed necessary, a webinar is created and recorded so members can be educated on how to interpret and effectively utilize the data.