Marketing

  • Provide feedback into the conference collateral, including the email banner and web site visuals.
  • Assist with creating marketing copy for email and social media campaigns, including individual copy for specific membership segments (employers, schools, etc.).Tips to maximize email impact:
    • Include pictures whenever possible.
    • Ensure content is as succinct as possible. As a general rule, emails should be no longer than 200 words total, with paragraphs of no more than 2 - 3 sentences each.
    • Include no more than two topics in the same email (e.g. keynote and plenary sessions, sponsor and exhibitor engagement, breakout session highlights, networking activities, etc.).
    • Make the subject lines short and informative, focusing on the essence of the email and the call to action.
    • Use a casual voice. Think about the verbiage that would be most impactul to you and your colleagues.
    • Use bullet points if possible, to separate thoughts or pieces of the email.
    • Proofread the draft before submitting.
  • Write blog posts with member perspectives on conference content.
  • Distribute conference promotions to non-member attendees (employers in particular) through email and social media to help increase reach, and manage a process for other committee members to do the same.
  • Help identify additional promotional opportunities, working with the Executive Director for historical knowledge and strategy.