Global Conference: Marketing Collateral
The Marketing Committee assists with the design and development of the marketing collateral in the following ways:
- Web site/Email Banner and Printed Program Cover
- The Marketing Committee provides initial feedback into how these pieces should look, including overall feel, color scheme, and preferred images. Typically, photos represent the local area, conference theme, or both. The committee should be as specific as possible with the feedback at this stage. If there are specific images, they should be sourced from a stock photo site so the designer can use the exact images the committee wants.
- The ED sends the input to the Graphic Designer.
- The Designer creates prototypes, which the ED passes along to the committee chair.
- The Committee selects their favorites and requests edits if needed. A consensus should be obtained from the committee before any feedback or direction is provided to the designer. This helps streamline the process for efficiency..
- The ED communicates the feedback to the designer and approves the final items.
- Printed Program
- The designer creates prototypes for the interior pages of the printed program.
- The ED sends the prototypes to the committee for selection.
- Conference Bags
- The committee selects the confernece bags from a list of options provide by the ED that fit within budget.