General Session Write-ups

CSEA general sessions take place at conferences and during virtual events where the full audience is engaged. Session topics and speakers should be broad, strategic, and appeal to our diverse member base - schools, employers, MBA programs, specialty/business masters, etc. 

The general session write-ups play an important role in marketing the event to members and the public. They should be descriptive, engaging and should help participants understand what they will gain from attending. The following tips can help ensure the write-ups meet these goals.

1. The title should grab people's attention and reflect the essence of the session in a compelling and succinct way. Aim for 10 - 15 words, max. 
2. The write-up should be no more than 150 words. 
3. The speaker's bio does not need to be included in the write-up. That can be a separate piece. You can include a few words to help establish their expertise on the topic if that will help promote the session.
4. The write-up should include specific takeaways for CSEA audiences, so it's clear why they should attend the event and the session. 
5. Avoid terminology that only speaks to one part of CSEA's member base, such as "career services" or "MBAs" unless you plan to call out all audiences. For examples, you wouldn't want to say "career services will benefit from ...." without also saying "employers will benefit from ..."
6. Benefits to employers should be specific and tangible, not just an FYI regarding something that appeals to schools. 

Examples from previous CSEA events:

The Demand for Graduate Management Education among Gen Z
Yulia Jiang, Head of School Relations, Greater China, GMAC

Graduate management education (GME) programs have approached an unpredictable operating environment with innovation and care. The themes of shifting demographics, ChatGPT, online programs, and ESG are currently at the forefront of discussions within higher education. Meanwhile, born between approximately 1996 and 2012, Generation Z (Gen Z) now comprises more than half of the candidates applying to GME programs. For business schools and industry stakeholders, understanding candidates from Gen Z now is critical as programs plan for the road ahead. How are Asian Gen-Z candidates uniquely navigating their GME journey? How do they expect business schools and future employers to engage with the political and social challenges of our complex and interconnected world? This session will share highlights from GMAC’s white paper on Generation Z, insights from GMAC Prospective Students Survey and the Corporate Recruiters Survey, as well as the best practice from global leading business schools in Asia Market.

Navigating the Future: Ethical AI and Recruitment in the Modern Workplace
Richard Foster-Fletcher, Chair, MKAI.org: Morality and Knowledge in Artificial Intelligence

In this insightful one-hour talk, we will delve into the rapidly evolving realm of Artificial Intelligence (AI) in the workplace, with a focus on ethical considerations and its transformative role in recruitment processes. We’ll explore the implications of AI in recruitment, addressing critical concerns such as bias mitigation, transparency, and the balance between automation and human judgment. You’ll gain valuable insights into how AI can be leveraged to enhance recruitment strategies, ensuring a fair, efficient, and forward-thinking approach to talent acquisition. This is particularly relevant for career advisors guiding the next generation of MBA and master's students, and employers seeking to attract top talent from these pools.

Panel Discussion: Job Market Trends & Economic Signals
Panelists:. Jessica Campbell, Executive Director, Rice University, Jones Graduate School of Business
Kate Kryder, University Recruiting Consultant, The Clorox Company
DW Lee, Director l Career Management Center, Stern School of Business at NYU Abu Dhabi
Maria Schoppa, University Recruiter, Intuit
Moderator:. Stephanie O’Connor, Associate Dean, Career Services, Chicago Booth

Staying ahead of the curve is paramount. In this discussion, panelists will explore the latest trends shaping the job market, highlight economic indicators and their implications, and discuss evolving expectations from candidates and employers. Attendees will gain insights on how to prepare and recruit students through an ever-changing recruiting landscape and ways business schools and employers can foster proactive collaboration.