Data-Driven Success: Proving University ROI

• By: admin
• On: 05/16/2025 09:42:06
• In: Career Coaching

Data-Driven Success: Proving University ROI
 

With rising tuition costs and declining enrolment, students and families are asking harder questions: Will this degree lead to a meaningful career? Career services teams play a critical role in helping institutions answer that with confidence.
 

Georgia Tech's Scheller College of Business offers a compelling example. Using 12twenty, they report that 100% of MBA graduates from 2022 were employed by September, with 96% securing roles within three months. Beyond the numbers, they use clear storytelling—featuring alumni outcomes, salary growth, and industry placement—to show real return on investment (ROI).
 

Here's how institutions worldwide are reframing ROI using data:
 

• Track beyond graduation: Go past first-destination surveys to include promotions, geographic mobility, and long-term outcomes.
 

• Connect data to story: Use statistics alongside alumni voices and real-world examples to build trust with prospective students.
 

• Benchmark with intention: Compare performance across programmes, cohorts, or peer institutions to uncover strategic insights.
 

• Align with employer needs: Use job and salary data to ensure programmes stay relevant in a shifting market.
 

“Scheller enables students to become well-rounded individuals who stand out among elite MBA candidates.” — Youngtak Lee, MBA '22
 

The takeaway? ROI isn't just about employment rates—it's about transparency, relevance, and impact. Data gives career services teams the tools to lead that conversation.
 

Want to explore how to enhance your ROI storytelling? Click here to connect with the 12twenty team.