Blog
New Name. Same Mission.
We are thrilled to announce that, as a part of our effort to more fully engage every area within our diverse member base, we are introducing our new name: Career Services & Employer Alliance!The Process
The decision to change our name and update our visual identity was driven by feedback from members and non-members about the growth of specialty/business masters populations. The name change process took place over the course of a one-year period and included multiple touch points with members and prospective members.
Maintaining our Identity
A clear priority was to maintain the brand loyalty and history that has contributed to our success over the last 30 years, which we aim to do through this change. While our name and visual identity have been updated, our mission, vision and values remain the same.
An Inclusive Approach
In an effort to be fully inclusive of our current membership and allow for future growth, the “MBA” was removed. This does not mean we no longer serve MBA programs. We are simply clarifying through our external brand and messaging that our programs and services include all business masters programs, which includes MBAs. We deliberately included “Business Masters” in our new tagline to recognize the distinct populations that we serve.
The change represents our commitment to continue to not only meet but exceed the expectations of our membership, providing unparalleled professional development and networking opportunities for all business masters populations on a global scale.
We look forward to continuing our mission and vision into the future with your members!